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Milan to host 2015 Expo
It’s all over the Italian press (the winners) and the Turkish press (the losers), and on a small number of international news outlets: Milan will host the 2015 Universal Exposition (a.k.a. “Expo” or...
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Status stories: helping consumers tell status-yielding stories to other...
Trendwatching published a feature post about status-yielding stories. Their central thesis: As more brands (have to) go niche and therefore tell stories that aren’t known to the masses, and as...
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Upcoming book on the “high end”
A few weeks ago we were contacted by Marco Bevolo of Philips Design who was looking for some advance feedback on the book he is writing together with co-authors Stefano Marzano (also Philips Design),...
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Is user-friendliness a sure marketing bet?
Yann Gourvennec, head of internet and digital media at Orange Business Services, wonders whether making users’ live easier is a sustainable marketing argument for the development of a business. The...
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Consumers use products as they see fit
Consumers have always used — or misused — products however they see fit. Adweek reports on why some companies now follow the lead of consumers who have their own ideas about product usage. “Consumers...
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Book: Whiff! The revolution of scent communication in the information age
Whiff! The Revolution of Scent Communication in the Information Age by C. Russell Brumfield Quimby Press, Hardcover, June 2008 Secretly, scores of Fortune 500 companies, like Proctor & Gamble,...
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The marketing view of user-centred design
User-centred design becomes user-driven innovation when you are dealing with businesses in Central and Northern Europe, and customer-centric marketing when you deal with people working in marketing...
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Grounding the American Dream
Context-Based Research Group and Carton Donofrio Partners have conducted a joint study on the future of consumerism in a changing economy and conclude that a new “grounded consumer” is emerging from...
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Debunking myths about customer needs
Marketing Management is a bi-monthly strategic marketing magazine published by the American Marketing Association. The Jan-Feb issue contained a very strong piece by Lance A. Bettencourt on giving...
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Conceptual consumption
An article in the New York Times Magazine brought me to an interesting article by behavioural economist Daniel Ariely, who has been featured previously on this blog: “Anybody who is honest about...
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O2 launches “people powered” network
O2 is launching a new mobile phone network which it has dubbed as the first “people powered” service in the sector, reports mad.co.uk. “The online SIM-only offer called giffgaff will aim to capitalise...
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The Times’ Innovation Portfolio
The New York Times interactive group creates an online encyclopedia of all their stunning inventions, reports Cliff Kuang on Fast Company. “The Times interactive team has been creating path-breaking...
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Our misguided focus on brand and user experience
If there is a future for designers and marketers in big business, it lies not in brand, nor in “UX”, nor in any colorful way of framing total control over a consumer, such as “brand equity”, “brand...
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Dan Ariely on predicting the irrational
Tom H. C. Anderson, founder and managing partner of Anderson Analytics, discuss the book “Predictably Irrational” and the field of market research with behavioural economist Dan Ariely. Dan is also...
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Finding happiness while spending less
Stephanie Rosenbloom writes in the New York Times on what will make us happy. “The practices that consumers have adopted in response to the economic crisis ultimately could — as a raft of new research...
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Designing for the loss of control
The people at frogdesign have posted two long articles (the first one is really an essay) that we consider a recommended read: Openness or how do you design for the loss of control? Openness is the...
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Content Strategy: no longer just the preserve of the web professional
Jeremy Baldwin, company director at Bright Blue Day, a full-service design and marketing agency in Dorset, UK, argues that we should stop talking about content strategy as if it only applies to the...
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Peter Merholz on advertising and marketing agencies delivering UX design
Peter Merholz, president of Adaptive Path, has written a long and eloquent rant against advertising and marketing agencies proclaiming to do user experience design. These agencies, he says, do not...
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UX efforts in a context of retail and marketing
Two new articles in UX Magazine: Crafting the UX of REI’s retail experience by Samantha Starmer Video interview (with text transcript) on the strategy, techniques and thinking behind translating REI‘s...
View ArticleTough Sell: Selling User Experience
Misha W. Vaughan, architect of applications user experience at Oracle USA, reflects in this interesting, small article for the February 2011 issue of the Journal of Usability Studies on the...
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